Google Ads Campaign
Woodland Google Ads
Craftvex planned and managed Google Ads campaigns for Woodland (Aero Group), India's leading outdoor footwear and apparel brand. The winter-season strategy combined Performance Max, Search, YouTube skippable video, and Demand Gen campaigns to drive online purchases for Jacket Mania and New Winter Sales promotions across woodlandworldwide.com.
Overview
About the Project
Craftvex planned and managed Google Ads campaigns for Woodland (Aero Group), India's leading outdoor footwear and apparel brand. The winter-season strategy targeted online purchasers across woodlandworldwide.com with a focus on Jacket Mania and New Winter Sales promotions during January–February 2026.
The campaign mix combined Performance Max asset groups, high-intent Search campaigns, YouTube skippable InStream and Shorts video, and Demand Gen placements — reaching over 18 million impressions and driving strong return on ad spend across the Indian market.
Key Features
- Performance Max asset groups with jacket and winter apparel search themes
- Search campaigns targeting high-intent jacket and outerwear queries
- YouTube skippable video campaigns for brand reach and conversions
- Demand Gen placements for conversion-focused audience targeting
- Audience signals combining remarketing data and interest demographics
- Seasonal promotional messaging including Jacket Mania and up to 50% off
Technologies
Tech Stack
Tools
Software & Tools
18M
Impressions
16.1M
Purchase value
₹782K
Ad spend
2,059%
ROAS
4,810
Purchases (PMax)
3,399%
PMax Winter Sales ROAS
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